Nearly every woman menstruates in their life. While menstruating it is necessary to use sanitary napkins, tampons, maxi pads, all known euphemistically as 'feminine hygiene.' Having a period can be very traumatizing in the early stages of female development, and nearly every woman has a traumatic experience associated with female menstruation issues.
Going to the grocery or drug store does not make the experience even better. When shopping as a couple, the man is usually very uncomfortable and unwilling to even walk in the aisle, let alone being seen with feminine hygiene items. There they all are, different brands, flow needs, and even scents. There is a whole aisle dedicated to them and everyone knows what's about to happen when they see a woman entering that aisle.
It makes men uncomfortable and some women self-conscious.
These feelings are often compounded when a man is checking out the item. There is always the scan followed by the glance and the eyebrow raise. It happens. Sometimes, even the cashier will give the man she is with a quick glance and a sympathetic head nod. He knows, he understands, he sees this happen everyday.
Buying embarrassing items such as feminine hygiene is actually made easier. I came across an on-line store that has a whole section dedicated to helping women (and their men) buy feminine hygiene without fear or having to guard against their self-conscious. Feminine hygiene is just one of their sections, but no doubt it has to be one of the more popular sections!
I give the store a 10 in innovation, an 8 in product selection (although they allow you to suggest items with a 24 hour guarantee) and a 10 in self-conscious issue alleviation.
